2023 Spring Commissioning Newsletter

When both of my children were making their own purchases this year, I noticed that they were not buying the same name brands that my husband and I always bought for them. Their response was that these items were less expensive. Well, of course I gave them the same advice that I would tell my customers. The bitterness of poor quality remains long after the sweetness of low price is forgotten!

Investing in quality items saves you money. You may pay more upfront, but the products are more durable, will last longer overtime, not needing replacement as often. Don’t be penny wise and a pound foolish! Our Parts Department has plenty of stock available this spring for all makes and models. Visit our Marine Store for all your boating needs!

Atlantic Boats’ motto: “If we can’t do it better than the customer, then we shouldn’t be doing it at all!” We strive for superior quality and products. Customer Service here isn’t just a department, it is the entire company. We promise to make quality happen. Quality Service and satisfaction are everything to us. ABI offers the best value for your money and that is the only way we do things!

When you have a quality approach, it simply reduces stress. ABI has our technicians keep up on their certifications each year. We take the time to fill out your form and ask you to enter your launch/pick up date and return your form ASAP to or It is FIRST COME FIRST SERVE BASIS by return date, once we receive your form!

My compass says… if you have ever oriented with a compass and navigated a boat you know that every move planned is based upon magnetic North. Visualize compass navigation without magnetic North. Probably not possible. A simple analogy to quality would be to imagine navigating towards a process output without specific customer goals and requirements. Probably not. In order for this to happen, we would have to define and agree to navigate towards Quality Service and Satisfaction, make course corrections along the way and stay on course! – (my .02 Cents)

Quality is never an accident; it is always a result of high intention, sincere effort, intelligent direction and skillful execution. Quality needs to be constantly improved, but it is just as necessary to make sure that quality never deteriorates. “Quality is not what happens when what you do matches your intentions. It is what happens when what you do matches your customers’ expectations.” – Guaspari

Catherine A. de Silva
Service Manager
Atlantic Boats, Inc.